About Good Woman
Lifting the veil on our Founders
FROM FAIRYTALE PRINCESS DREAMS
to the kings of our own empires.
Welcome to the inner workings of Good Woman. We're more than just a society for female professionals, we're a passion project born from the dreams and aspirations of two long-time friends. As the children of entrepreneurs, business ownership is in our bloodline. But inheriting our father’s brick mortar models wasn't the right fit for us. So we built something different.
Our story is one rooted in fairytale princess dreams and has evolved into becoming kings of our own empires.
MEET
KRISTINA
Kristina is the visionary behind Good Woman. She is a true gatherer of people and will take any excuse to celebrate life. As the founder of Placed., an interior styling and organizing business, her expertise lies in crafting spaces that seamlessly blend beauty and functionality. Her philosophy of "romanticizing daily life" guides every project she undertakes. Kristina's journey to this point was a fascinating evolution from her early love for design and aesthetics, a degree in journalism, and her stint as a corporate marketer. Her intuition called her to start a business of her own and she listened. Her business model allows her to set her own schedule, keep overhead low, and find creative fulfillment in every project she takes on.
FOUNDER: PLACED.
MEET
Hannah
FOUNDER: NOVEL MARKETING CO.
Hannah has been getting pulled into Kristina’s ideas for 20 years and she wouldn’t have it any other way. Her journey into marketing and brand strategy was anything but ordinary. Armed with a Bachelor's degree in fine art, she stumbled into a social media management role fresh out of college, setting the stage for a career in branding. For over a decade, she immersed herself in branding, pushing herself to the limits in the pursuit of having it all. However, the birth of her family made her realize the importance of finding balance. She transitioned her passion for marketing into a genuine partnership, working with small businesses to uplift their brands and celebrating their personal wins. Hannah's journey isn't just about developing strategies, identities, and websites; it's about being your ally as a mother, friend, woman, and professional.
Our Collective:
The Ultimate Homebase for Women in Business
Good Woman is more than just the sum of its founders; it's a battlement behind which you can connect, grow, and thrive. We understand that the journey of a high-powered woman is filled with constant hustle and pressure. That's why we've created a stronghold to keep you battle ready.
When you join our collective, you're not just networking; you're finding a community of like-minded women who get it. Whether you're a creative entrepreneur like Kristina or a branding expert like Hannah, Good Woman is where your journey continues, and where you find the support and camaraderie you need to make your mark on the world.
Together, we're redefining success, celebrating each other's achievements, and creating a legacy that will inspire generations of powerful women to come. Welcome to Good Woman—where top-tier talent finds its rightful place.